Annie

Behind the scenes — my branding story

Get to know the visionary behind the brand, whose passion for creativity and innovation drives every project forward. With years of experience in branding and marketing, they have a keen ability to understand a brand’s unique essence and translate that into powerful, impactful strategies. Their work is rooted in a deep commitment to helping brands not just stand out, but thrive in a competitive landscape. Whether it’s developing cutting-edge campaigns or crafting compelling brand stories, they bring a fresh perspective that ensures growth and success for every client.

My journey in branding

At our core, we believe in the power of storytelling and strategic innovation to transform brands. Our approach to branding goes beyond the surface, diving deep into the heart of your business to uncover what makes it unique. With a team of creative thinkers and strategic planners, we develop custom solutions that not only capture your brand’s essence but also connect with your target audience on a deeper level. We pride ourselves on delivering personalized, high-quality services that drive real results, helping you stand out in a competitive landscape. Whether you’re a startup looking to build your identity or an established brand seeking to refresh your image, we’re committed to guiding you through every step of the journey.

Our services are rooted in a commitment to collaboration and long-term success. We understand that every brand is different, and our goal is to craft strategies that reflect your unique goals and vision. From comprehensive brand development and digital marketing strategies to content creation and online presence optimization, we’re dedicated to providing you with the tools and insights needed to thrive. We don’t just follow trends – we help you create them, ensuring that your brand remains relevant, innovative, and positioned for lasting growth in an ever-evolving market. With us, your brand is in capable hands, ready to reach new heights.

Things I’m currently into

Exploring mindfulness through meditation and yoga
Diving into the world of herbal teas for holistic health
Reading the latest books on positive psychology and personal development
Discovering new hiking trails to stay connected with nature
Volunteering at local wellness retreats and seminars
Experimenting with plant-based recipes for nourishing meals

How I did it

Minha Trajetória

2021

The year I did this

Iniciei minha carreira como Designer e em minha trajetória profissional trabalhei em renomadas agências de publicidade em Porto Alegre, Rio Grande do Sul.  Ao longo dos anos e com novos desafios e experiencias, aprimorei meus conhecimentos profissionais ao longo dos anos e meu foco principal se tornou o Marketing executivo e estratégico, juntamente com conteúdo digital criativo e branding. Atuando nas frentes: Marketing, Design e Comunicação. 
Posteriormente fui Gerente de Marketing da renomada marca de calçados Datelli, grife Brasileira com lojas por todo Brasil e Uruguai. Tive experiência também como Executiva de Contas da Rádio Mix FM e no marketing do canal Fashion Tv Brasil, cuidando da parte de Branded Content. Trabalhei também temporariamente na Rádio Joven Pan Porto Alegre e Rede Pampa de Comunicação e TV. 

2018

The year I did this

Em 2018 resolvi empreender e criei minha empresa, a agência digital Pop Collective.
Atendi empresas do Brasil todo e também Estados Unidos, prestando serviços com foco em marketing, design e comunicação.

 

2024

The year I did this

O ano de 2024 foi um ano de expansão! O ano em que expandi horizontes. Ressignifiquei muitas coisas tanto no âmbito pessoal quanto no profissional. 

Criei os projetos, 1,2 ,3 e no Marketing, sigo atuando de forma personalizada para entregar resultados impecáveis e seguir construindo marcas com significado e únicas!

... to be continued

Quick links

I’m passionate about helping brands grow by creating impactful marketing strategies that resonate with audiences. 

Com mais de 11 anos de experiência em publicidade, marketing, design e comunicação sou especialista em transformar idéias em projetos de sucesso unindo estratégia e criatividade.

Entre em contato para iniciarmos seu projeto e tornar idéias incríveis em realidade!